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from memjet. this is nice for small businesses. they want something cheap, low cost, and color printing. >> low cost? >> $500. >> that's reasonable. >> and you can see in best buy, staples, other stores. >> that's fast. >> fast and affordable. >> thank you very much. i tell you to walk the show because we'll have you on again to show us what else is out there. >> thank you very much. >> great to see you. >> thank you, too. >>> entrepreneur, technological evangelist, and social media guru. those are just a few of the words used to describe guy kawasaki. he is also author of "enchantsment: the art of changing hearts, minds, and actions," and he's here to talk to us today a little about how to use the rules of enchantment to get customers. great to see you. >> thank you. >> tell us how can you enchant people? enchanting is about making yourself likeable. >> special. yes. the foundation of enchantment is that you're likeable and trustworthy. and you have a great product or service. >> let's start with likeable. likeable as a person, as a company, what do you mean? >> the real test you have
that cost? >> $99. >> this is a printer. >> this is a printer from memjet. they want something to print and low cost. >> by low cost? >> around $500. >> as you can see, it's printing. >> that's fast. >> very affordable and fast. >> ramon, thank you so much. i tell you to walk the show because we'll have you on again. >> thank you very much. great to see you. >> thank you, too. >> entrepreneur, technological evangelist and social media guru. those are just a few words to describe guy kawasaki. he's also the author of a new book "enchantment." he's here to talk about a few of the rules of enchantment. thank you for being here. >> thank you. i think foundation of enchantment is that you're likeable and you're trustworthy and you have a great product or service. >> so let's start with likeable. likeable as a person, likeable as a company, what do you mean? how do you come at that. >> the real test you have to apply is do you buy things from people that are not likeable. >> and your answer is probably no. i mean there are some exceptions in new york maybe. >> but it's interesting because oft
Search Results 0 to 1 of about 2